Founded in 2022 by Rex Cheung, PR Studio is a British luxury fashion and fitness label. His garments are the embodiment of relentless effort, refinement and constant progression. Each piece is the result of a meticulous design and production process, with expert craftsmanship being an unremitting factor running throughout every collection, silhouette and individual garment.
PR Studio started as a vision when Rex realised that he could combine his love for both fitness and fashion and sell his art in the form of graphics on clothing. Since the start of the journey, his mission was always to create the best quality and fitting garments in the industry.
Working with a local manufacturer in Manchester, England, he began creating and testing different combinations of measurements and fabrics in hopes to piece together the perfect hoodie. From the very beginning, he never wanted to just print his designs on pre-made blanks; he wanted to be able to control the measurements, fabric, sizing and every detail that went into creating a piece of garment. It's safe to say that after 2 years of research and development, he has finally created the blueprint to create the perfect pieces of garments, every single time.
SS23 saw the inception of our first campaign. This collection saw the end of screen-printed, externally sourced, cut and sewed garments, and the beginning of PR Studio. The collection was made up of 4 designs, emphasising on quality and fit, which saw crazy demand for a first release from a brand. His theory behind the pricing was simple: Luxury designer quality at an affordable price.
With the Summer 23' Collection releasing in July, we can expect nothing less than the best. Each piece that is released will have undergone extensive amounts of testing and development over and over again, never satisfied until it is perfect. We can't wait to show the world what we've done.
More to be updated.
